The Art of Search Engine Friendly Web Design
Search engines are any websites primary marketing tool. When people are looking for a product or service on the internet 90% of the time they look on a search engine. Not only do they go to search engines but they usually end up on top search engines such as Google, Yahoo, MSN, or Aol. Your success or failure for exposure greatly relies peoples ability to find your business.
In the past, search engine placement was as simple as placing a few meta tags here and there and then just submitting your website to several hundred search engines. The internet has evolved and so have the search engines. Top placement is almost like a science with many factors and rules dictating your placement. To be truly effective one must have a compliment of not only high natural rankings but paid placement as well. Things to be considered in search engine placement include:
Free Web Design Tools
We believe in sharing so we put together some great search engine optimization and web design tools for those out there who like to be self taught.
Is My Site Search Engine Friendly?
- Google, Google, and more Google
- Your Competition
- Keyword and Market Evaluation
- Search Volume Assessment
- Website content evaluation
- Differing tactics for differing search engines
- Latest trends in search engine algorithms
- Title tags, alt tags, meta tags, image names, directory names, header tags, etc
- Inbound links versus outbound links, including link text and style
- Pay Per Click Management
- Monthly Reporting and Progress Analysis
- The list goes on! Search Engine Optimization is truly an ever changing science!
Any great campaign for online marketing and placement begins with a thorough assessment of the market and your competition. You might be focused on ranking high on a keyword that people rarely search for or using things such as banner campaigns that are notoriously expensive and ineffective. The point being that without the right knowledge and know how you could be wasting your time, money, and effort.
Fortunately we have a tremendous amount of experience in creating search engine friendly websites. We have been working with search engine optimization long before anyone really knew what search engines were let alone what the Internet was. We work with some great Search Engine Placement firms to get you the results you need when you need them. We have witnessed search engines evolve and we make it a point to keep up with their growing trends, rules, and evolution. Furthermore we do not use methods or tactics that are illegal or un ethical which ultimately could get a website banned or black listed. Times have changed and so have we. To rank well in this day and age it takes knowledge, skill, and hard work all of which we posses. Often times people create websites with one objective in mind completely leaving out search engine optimization. This creates a problem where people have to go back and redesign several aspects of their site wasting time and money. With any site we create we always have search engine optimization in mind from the beginning thus preventing problems down the road.
We are happy work with any site to create a website that not only looks great but has the potential to market great. Click here to contact us and learn more about what we can do for you!